Auto Concepts Gallery

Audi has submitted the Audi eSpira for the Design Challenge organized by the Los Angeles Auto Show. This year’s Design Challenge, entitled “Youthmobile 2030”, is part of the Design Los Angeles automobile designers’ conference that has evolved into an integral element of the Los Angeles Auto Show.

The 2009 edition of the Design Challenge required the Southern Californian automotive studios to envisage how a new generation of drivers aged 16 to 23 years old - raised with cell phones, webcams and online communities - will emotionally connect to the automobile in 2030.

The premise for the Audi design proposal was the thought that future generations will be born into a comprehensive digital environment. Enchanted by technology, drivers will be accustomed to the convenience of automation in their vehicles.

The next generation of vehicles will provide autonomy far beyond today’s vision.

Although autonomous driving will provide safety, efficiency, and convenience, it could also lead to a detached and sterile driving experience.

True to its “Vorsprung durch Technik” philosophy, Audi developed two vehicle designs that are truly engaging and that capture the youthful excitement of being behind the wheel for the first time.

Using next generation vehicle control logic, the Audi eSpira takes even the smallest body movements and gestures into consideration to provide an unsurpassed command of the driving experience. The eSpira means that most direct, fluid form of vehicle control is only a thought away.

The concept and art for the Audi entry was created by:

Yuval Appelboum, Designer

Benjamin Messmer, Design Intern

Nathan Barbour, Designer

Raul Cenan, Designer